PELOTON
HUDSON WILLIAMS | LET YOURSELF GO
Personifying that moment when a workout just clicks and movement sets you free.
Coming Soon
PRINGLES
CRAVE THE UNCOMFORTABLE
Uncomfortable-to-watch advertising for uncomfortable-to-eat pringles.
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PELOTON
THE CROSS TRAINING SERIES PRODUCT LAUNCH
We launched The New Cross Training Series, Peloton’s AI-powered products with a refreshed brand identity.
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GWC GIRLS WHO CODE GIRLS
Web and mobile experience that teaches girls how to code while creating video game characters in their own image.
1x Gold One Show | Craft & Use of Technology
1x Gold One Show | Gaming & Online
1x Merit One Show | Popular Culture Impact
1x Merit One Show | Gaming for Good
1x Bronze Cannes | Data Storytelling
1x Wood Pencil D&AD | Digital | User Participation
1x Wood Pencil D&AD | Experiential | Virtual Activation
1x Shortlist D&AD | Digital | Use of Technology
1x FWA Site of the Day
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VOLKSWAGEN BEHIND THE GOLF R
Demonstrating the fun to drive spirit of the Volkwagen Golf R by telling a story in reverse, by driving in reverse.
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PELOTON APPAREL HOLIDAY SHOOT
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META PROSPER x HYPEBEAST
LOVE IN TRANSLATIONSelf-initiatied art exhibition exploring parental love experienced within the AAPI community.
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POSTERSPosters for galleries and events.
PELOTON BRAND LIBRARY SHOOT
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AZN AMERICANA HOT ASIAN HUNKS
2026 Calendar celebrating Asian masculinity to help fundraise for AZN AMERICANA, a nonprofit organization that supports the personal and professional developement of Asian women & femmes.
Featured in Timeout New York!
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META NEW ASIAN NARRATIVE
Photo series expanding the narrative of who Asian Americans are and can be for Meta’s first ever AAPI campaign.
GIRLS WHO CODE 10 YR ANNIVERSARYMixed media film using illustration and archival imagery to celebrate Girls Who Code’s 10th year anniversary.
VENMO PENNY POKEHow to get a job using Venmo and 42 pennies.
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