PELOTON

NEXT GEN LAUNCH

For the first time in its history, Peloton revamped its product portfolio powered by AI-powered software, Peloton IQ.

To help communicate the launch and new features, we created product education films that also breathed new life to the brand’s visual universe. 

As a project lead, I was the throughline helping manage internal stakeholders and agency partners, and connecting many moving parts from the edit, animation, GFX, color, and audio for 60+ deliverables across 3 markets. 

We crafted our world through a blend of live action, CG, and UI elements to highlight the innovation and software at the heart of the launch.

I created the Peloton IQ icon inspired by the movement tracking software behind The New Cross Training Series. 

The icon was used across the platform, product education films, and marketing assets.