PRINGLES
CRAVE THE UNCOMFORTABLE
Pringles Scorchin' is Pringles’ first-ever range of spicy chips. They're so spicy, some would say they’re painful to eat. So, for these uncomfortable-to-eat chips, we made uncomfortable-to-watch advertising.
Role: Art Director
We worked with none other than Harold Einstein to bring the awkward to life.
CREDITS
Creative Director: Cuanan Cronwright, Leo Barbosa
Copywriter: Kelsey Rook
Director: Harold Einstein