PRINGLES
CRAVE THE UNCOMFORTABLE
Pringles Scorchin' is Pringles’ first-ever range of spicy chips. They're so spicy, some would say they’re painful to eat. So, for these uncomfortable-to-eat chips, we made uncomfortable-to-watch advertising.
We worked with none other than Harold Einstein to create a very awkward commercial.
![](https://freight.cargo.site/t/original/i/fc52c10ba9620e85b7cd19079a5db2f56a74a3cb0ef50e89ff086cd962f5154b/Pringles-Frame-1.png)
![](https://freight.cargo.site/t/original/i/9e7cb6362bd7da8a1aedf00c45995475e8a7168e8cdb217f182ca4b985c0ff5c/Pringles-Frame-3.png)
![](https://freight.cargo.site/t/original/i/6d9f7a079235734d954e6ba13970e67d5aa59a2975bc73c7b5d9d8b8a19d7ca5/Pringles-Frame-4.png)
![](https://freight.cargo.site/t/original/i/883defd63a6204d6a4bc740c507afcb94d83ff45ff0220019c0899315e101e61/Pringles-Frame-5.png)
![](https://freight.cargo.site/t/original/i/be4db6ff0a7fd466d1b684c82809af96e8c553a0c3e873106e7976fdd095d065/Pringles-Frame-6.png)
We also partnered with “Funny or Die” and comedian Tone Bell to create a social series as uncomfortable to watch as Pringles Scorchin’ are to eat.