Peloton

The Cross Training Series Product Launch

For the first time in its history, Peloton revamped its product portfolio powered by AI-powered software, Peloton IQ.

To help communicate the launch and new features, we created product education films that also breathed new life to the brand’s visual universe. 

As a project lead, I was the throughline helping manage internal stakeholders and agency partners, and connecting many moving parts from the edit, animation, GFX, color, and audio for 60+ deliverables across 3 markets. 

Role: Associate Creative Director




Creating the Visual Universe

We set the Next Gen world in a liminal space to hero the hardware and to convey the feeling of limitlessness. It was brought to life through a blend of live action, CGI, and UI elements to highlight the innovation and software at the heart of the launch.



 

Branding Peloton IQ

As part of the launch, we named and branded the software powering The New Cross Training Series — Peloton IQ. Inspired by the movement tracking technology, I created the Peloton IQ icon, which was used across the platform, product launch films, and marketing assets.







CONNIE CHWEHACD (ART)