VOLKWAGEN
WHAT’S BEHIND THE GOLF R
We showed the fun to drive spirit of the Volkwagen Golf R by telling a story in reverse, by driving in reverse. Yup, the entire spot was shot with a Golf R literally driving backwards.
Taking inspiration from Claude Lelouch’s Midnight in Paris, we recreated
the [Rendevouz scene︎︎︎] for our Golf R’s street level point of view.
![](https://freight.cargo.site/t/original/i/908edb228ef945307b6d445db6d6838cca92300112cf0d1966de8ecf8fa75b28/VW-Frame-1.png)
![](https://freight.cargo.site/t/original/i/9a179f4a9b5eb089afec53f004a98fee87297a2d8a0633cfb3e14998b0193664/VW-Frame-2.png)
![](https://freight.cargo.site/t/original/i/0d76ddfcca13e45a42fc9d7849c45fa3c86a6ae3f6a5bda6cc33e644897de503/VW-Frame-3.png)
![](https://freight.cargo.site/t/original/i/a22003e994975a6e1d39b81360044abbc1d03e7d4d48a9b289fc9ad950fe000f/VW-Frame-4.png)
![](https://freight.cargo.site/t/original/i/68768937905cb497becc06a397a743bb463871304cbefeb6504e34671d98aa76/VW-Frame-4.5.png)
![](https://freight.cargo.site/t/original/i/57d6b9f421c1ae4a7fd589472f1f085ae165d0c46f0996720a4daa0041ff9a04/VW-Frame-5.png)
![](https://freight.cargo.site/t/original/i/28fb6f93f6f523de14fbe2b688fec4fa0f69e9f8ec6800120c0940c6101edf35/VW-Frame-6.png)
![](https://freight.cargo.site/t/original/i/cbf9c1c2e58eae69d7052a696473e858fe86b69cb63376de032a5ed39261c826/VW-Frame-7.png)