77% of game developers are men, causing the hypersexualization of female video game characters.
To combat this, we created Girls Who Code Girls, a web and mobile experience designed to teach girls how to code by coding their very own video game character.
From concept to execution, I led art direction at every point of the process. I used HUD’s as the main point of inspiration for creating the GWCG visual universe. I wanted to take a traditionally masculine aesthetic and put it in the hands of girls to make them feel like they were hacking the mainframe.