PELOTON
BRAND LIBRARY CAPTURE
We set out to create a summery world that felt bright, emotive, and graphic, emphasizing the human power that drives Peloton.
Role: Sr. Art Director
The photography captured in this shoot was used for creative, social, content, marketing, and more.
CREDITS
Creative Directors: Erick Rodriguez, Erin McCarthy
Associate Creative Director: Olivia Neagle
Producer: Katie Schad
Retoucher: Marisa Baumgartner
Photographer: Jameela Elfaki
Production Company: Production on 5th