GWC

Girls Who Code Girls

77% of game developers are men, causing the hypersexualization of female video game characters.

To combat this, we created Girls Who Code Girls, a web and mobile experience designed to teach girls how to code by coding their very own video game character.

Code your own character at girlswhocodegirls.com

Role: Sr. Art Director



The Visual Universe


We used HUDs as the main point of inspiration to take a traditionally masculine aesthetic and put it in the hands of girls. Our goal was to make them feel like they were hacking into the mainframe. 


The Experience


Videogames often portray women with unattainable body types. In response to this, our experience allowed girls to code 27 variations of realistic body types using python. 


And a range of skin tones and skin specifications
like acne, vitilgo, freckles, and dark circles with CSS.




Representation matters


Representative hair styles were especially important for the Girls Who Code audience. 

We gave them 16 different hair styles to code with javascript.





The Gallery


After coding their armour from 15 different textures and identity using inclusive and nonconforming language, girls generated their share card to add to the gallery.

Where any of the coded characters could be licensed by
gaming companies to use in upcoming video games.