GIRLS WHO CODE
GIRLS WHO CODE GIRLS
77% of game developers are men, causing the hypersexualization of female video game characters.
To combat this, we created Girls Who Code Girls, a web and mobile experience designed to teach girls how to code by coding their very own video game character.
Our visual universe was inspired by HUDs, reimagining a traditionally masculine aesthetic through a distinctly feminine lens and putting it in the hands of girls. Our goal was to make them feel like they were hacking into the mainframe.
Role: Sr. Art Director
The experience challenged unrealistic portrayals of women in video games by empowering girls to code inclusive characters using Python, CSS, and JavaScript. Girls could affect their avatar’s body type, skin tone, hair style, and armour.
Finally, they generated share cards for a gallery where gaming companies could license their creations for future games.
Code your own character at girlswhocodegirls.com
CREDITS
Group Creative Director: Kate Carter
Design Director: Camilo de Galofre
Sr. Copywriter: Rux Drilea
Producer: Jake Herman
Production Company: makemepulse