Peloton

Let yourself go

With so much focus on results and perfection, working out has become more of a chore than something you actually enjoy.

“Let yourself go” is a response to obligation and instead invites people into the joy, expression, and freedom of movement. 

To bring this feeling to life, we tapped none other than Hudson Williams—the epitome of unbridled spirit and independence. We went to work and let the internet do the rest. 

Role: Associate Creative Director



Our 10 second teaser garnered 
5.9 MM+ views in 24 hours.

The hysteria was so real.

Credits
Creative Director: Erick Rodriguez
Associate Creative Director: Olivia Neagle
Associate Creative Director: Sara Falardeau
Sr. Copywriter: Jilly Ko
Executive Producer: Angelo Mazzamuto

Director: Bethany Vargas
DP: Oliver Millar
Production company: Division
Editor: Tyler Horton

CONNIE CHWEHACD (ART)